Designed event pages
Best-in-class default design with minimal setup required.
Luma
Beautifully designed event-and-calendar platform with a strong free tier, favoured by tech meetups, communities and creators running recurring events.
No reviews
About Luma
Luma (formerly lu.ma) is a community-and-calendar-focused event platform that's exploded in popularity among tech meetups, AI events, creator communities, and recurring social gatherings. It's polished, design-first, and built around a calendar discovery model rather than per-event ticket pages.
Where Eventbrite or Ticket Tailor sell you a ticketing tool, Luma sells you a community platform: public subscriber calendars, newsletters, RSVP-with-approval flows, and a beautiful event-page experience. It's used by companies like the NBA, Stripe, and Alo for their community events.
What you get
Key features
Public subscriber calendars
Followers subscribe to your calendar and get notified of new events.
Built-in newsletters
Send updates to your attendee list directly from Luma (up to 500/wk on free plan).
RSVP with approval
Manually approve attendees and run private/invite-only events.
Zoom integration
Auto-creates a Zoom meeting per event and tracks attendance.
Calendar sync
Two-way sync with Google Calendar, Outlook and iCal.
Community feed
Attendees see each other and follow community-driven discussions.
Apple/Google Pay
Modern checkout with Apple Pay, Google Pay, iDEAL and more (Stripe-powered).
Side by side
How Luma compares with Eventbrite
Luma and Eventbrite serve different audiences. Eventbrite is built for one-off ticketed events at any scale. Luma is built for recurring communities running regular meetups, salons, and small gatherings, where the relationship between organiser and attendees compounds over time.
On price, Luma's free plan takes 5% of paid tickets (no fixed component) compared to Eventbrite's 3.7% + $1.79. On a $20 ticket, Luma is cheaper. The killer caveat is that Luma's newsletter sends are heavily metered: above 500/week, you pay $50/mo up to $800/mo for 100k weekly sends. Most other ticketing platforms include email for free, so Luma's true cost can climb fast for organisers with active mailing lists.
Pros & cons
The honest balance: what reviewers consistently praise and consistently flag.
Pros
- Best-in-class default design: beautiful event pages with minimal effort
- Calendar-led discovery brings recurring attendees back
- Native community + newsletter tools built in
- Strong free tier covers most early-stage organisers
- Beloved by the tech / AI / creator-community circuit
Cons
- Email marketing isn't free above 500 sends/week ($50–$800/mo)
- No reserved seating support
- USD-only pricing globally; no UK localisation
- Stripe is the only payment processor
- Light on traditional venue features (box office, RFID, complex access control)
Real reviews
What Luma users actually say
Choose a category to see verified Trustpilot reviews grouped by topic.
Luma users praise the beautiful event pages, calendar discovery, and the polish of the consumer-side experience.
Not enough pros reviews on Trustpilot yet for Luma.
Pricing
What Luma costs
Luma's free plan takes 5% of every paid ticket plus Stripe processing (2.9% + $0.30). Luma Plus is $59/month billed annually (or $69/month monthly) and drops the platform fee to 0%, plus 5,000 newsletter sends per week. Above 5,000 sends/week, newsletter scale tiers run $50–$800/month. Free events are free.
US ($)
5.0% / ticket
UK (£)
5.0% / ticket
Is Luma right for you?
Honest guidance on who fits, and who doesn't.
Perfect for you if
- You run recurring community events (meetups, salons, AI/tech events)
- Design and the attendee experience matter to you
- You want a public-facing calendar people can subscribe to
- You're in the tech, creator, or community-led space
- Your event volume keeps newsletter sends under 500/week
Consider alternatives if
- You need reserved seating
- You're a UK organiser wanting GBP-localised pricing
- You email your list heavily (Luma's newsletter pricing scales fast)
- You run festivals or traditional ticketed venues